Thursday, February 27, 2014

Com12: Business Communications. Week 2: Define the term 'verbal communication', 'non-verbal communication', and 'graphic communication'

My post and replies
To communicate is to impart information. Any behaviour that transmits messages from one person to another person is communicative. Communication is any behaviour – verbal, non-verbal or graphic – that is perceived by another. Meaning is given to this message as the receiver interprets the message. A connection is made between the people communication (Dwyer 2013 p4).

Verbal communication uses the mouth and sound to verbalise words into meaningful sentences for our audience. Verbal also includes singing and humming to get your point across.

Non-verbal communication uses body language, facial expression, tone of voice, physical position and movement and also includes communication in writing, i.e. emails, letters, sms messages, online forums - anything which needs to be read by our audience. Non-verbal communication must be seen.

Graphic communication includes PowerPoint presentations, videos, signs, symbols, shapes, graphs and diagrams which need to be visually or audibly perceived by our audience. Graphic communication is also seen, but can also be heard or even felt.

Dwyer, J 2013, Communication in Business Strategies and Skills, 5th edn, Pearson Education Australia, French's Forest, NSW.

Author: Reginald Stubley
Date: Tuesday, 10 December 2013 11:19:28 AM EST
Verbal communication doesn't necessarily have to be heard. Dwyer states that 'verbal communication is communication between two or more people in the form of spoken or written words' (2013, p. 5). An email or a letter are both forms of verbal communication.

'Non-verbal communication is communication sent by any means other than words or graphics' (Dwyer 2013, p. 5). Examples are facial and hand gestures used in body language.


Graphic communication visually represents ideas, relationships or connections with shapes, diagrams and lines (Dwyer 2013, p. 5). Dwyer also states that 'graphic communication can have both verbal and non-verbal components' (2013, p. 5), so I think you're on the right track with graphic communication. For example, diagrams, lines and shapes in a PowerPoint presentation are often combined with written words or images of people gesturing.

Author: Katrice Baker
Date: Tuesday, 10 December 2013 6:48:23 PM EST
I like the point you made about communication can be felt. I've walked into a room and you can feel the tension in the room. For me, communication is really a very interesting concept and you can see how different people can get an idea really wrong if they interpret something even slightly different from what the intended meaning was...fascinating!

Author: Dann Bailey
Date: Friday, 13 December 2013 1:01:14 PM EST
Hi Michelle, based on your definitions would graphic communications include verbal and nonverbal as sub-categories? For example any of the youtube clips in the Study Guide (the one I'm thinking of is on page 13) would fit into the category of graphic communications yet it you turn the screen off and leave the sound on you still get the verbal communication and if you leave the screen on and mute the sound you still get nonverbal communication. Its hard to nail down hard and fast rules isn't it.

Author: Michelle Jenkins
Date: Friday, 13 December 2013 3:21:25 PM EST
That's interesting, Dann. You are indeed correct. Thanks for that observation :)

Author: Stephanie Bofinger
Date: Saturday, 14 December 2013 2:17:07 PM EST
I really liked it when you said that verbal communication needs to be heard and said. I know the book says that it also can be in form of written words. I find that I will respond much better to verbal communication that is said and heard then seen. Feelings and meaning are too easily mis-understood in the written communication. Hence why people are all to often mis-lead by just words.

Author: Kiersten Symes
Date: Monday, 2 December 2013 8:47:23 PM EST
Verbal communication is when at least two people communicate, whether it be through spoken words or writing (Dwyer 2009). An example of this type of communication is when a leader of an organisation shares knowledge or expertise with a staff member.
Non verbal communication is any communication that doesn't consist of words (Dwyer 2009). For example, a hand gesture such as waving is non verbal communication. This simple gesture allows the sender of the message to communicate without words.
Graphic communication, on the other hand, is a form of communication that uses shapes, lines and diagrams to effectively convey the intended message (Dwyer 2009). For example, an organisation that employs a no smoking policy may use no smoking signs throughout the organisation. Although these signs do not contain words, the image has the ability to effectively advise employees that smoking is prohibited.

Dwyer, J, 2013, Communication for business and the professions: Strategies and skills, 5 Edn, Pearson Australia, Frenchs Forrest NSW

Author: Gabriele Bakker
Date: Monday, 2 December 2013 9:59:38 PM EST
I found your post on communication informative, easy to understand and supported with relevant examples. But is a wave just a wave? You noted for nonverbal communication that a wave is a simple gesture but I believe there can also be complexity to this, for instance is it an enthusiastic wave, hesitant wave, token wave, dismissive wave or another type of wave. What may seem like a simple gesture by one person may have a very different intent or be interpreted differently by another. Like verbal communication, nonverbal communication also consists of sentences and it is important to not interpret a solitary gesture in isolation as this could be taken out of context and misinterpreted (Pease, A 1997 p.14). So next time you get a wave check what the person’s face and rest of the body are doing too and see if they communicate the same thing.

Author: Kiersten Symes
Date: Tuesday, 3 December 2013 10:12:07 AM EST
I appreciate your feedback, and you have raised a very interesting point for discussion. However, when I said "simple" gesture I was referring to the simplicity of performing the action itself, for example a person just needs to lift there hand and move it horizontally to communicate various messages. I wasn't referring to what message is being communicated or whether it is received in the way the sender intended it to. It is ironic, though, that my message was misinterpreted and taken out of context by you (the receiver), and what a perfect example this is.
Thanks again for your feedback.

Author: Gabriele Bakker
Date: Tuesday, 3 December 2013 3:44:05 PM EST
What a great example of misinterpretation we have demonstrated! J How often this can happen in our everyday lives especially since many of us are quick to make assumptions or take things out of context. Thank you for explaining what you meant in your initial posting. I agree the action of raising a hand is such a simple gesture but can communicate many messages such as a greeting, a stretch, as a warning to stop, to make a bid at an auction, to hail a bus or taxi and the list goes on. I find the power of nonverbal communication fascinating.

Author: Michelle Jenkins
Date: Monday, 9 December 2013 4:00:33 PM EST
Hi girls,
This thread has made me think! Written communication can also be misinterpreted - especially across social networking platforms. If you make a statement in jest and don't add the obligatory 'lol' or smilie face - your audience don't know you are joking.

With written communication, there is no emotion on show, no body language or tone of voice, so it is difficult to get the 'tone' of your message across and interpreted by all successfully. In the case above - there will be some members of your audience who totally understand your sense of humour, but those who do not so will take your message the wrong way, and worst still - they may take offence to it.

With Kiersten's comment above (her reply to Gabbie) - her last sentence comes across as sarcastic. However it may be a totally innocent comment. So there you go - here is another message which may also be misinterpreted.

I'm adding a lol and smilie face to show you both that I am commenting in a casual and humorous tone. LOL :)

Author: Gabriele Bakker
Date: Monday, 9 December 2013 9:10:12 PM EST
I agree that written communication can also be easily misinterpreted for instance using capitals for an email could be received as shouting however the sender may have just forgotten to take the caps lock off. With more of our communication seeming to be written, thanks to technology, it is so important that as a receiver of a message we provide feedback and as a sender we confirm our message has been understood as intended to reduce misinterpretation and potentially the problems that arise as a result. The symbols you mentioned are called emoticons which are “a representation of a facial expression (such as a smile or a frown)…used to convey the writer’s feelings in electronic messages” (ed. Moore 2004).


Interesting how you interpreted Kiersten’s last sentence. I did not pick up any sarcasm the first time or when I just re-read it.

Thank you for sharing your thoughts which again shows differences in interpretation.

Moore, Bruce (ed.) 2004, The Australian Oxford Dictionary, 2nd edition, Oxford University Press, South Melbourne.

Author: Bridgett Fuller
Date: Thursday, 12 December 2013 8:27:13 PM EST
Really interesting discussion Ladies, I imagine this is exactly what the tutors are hoping for.

Gabbie - using quotations in your reply is really impressive (no sarcasm intended to be conveyed). I think I have commented (positively) on your work before.

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